How Thoughts Influence What the Eyes See
A surprising study could point to new approaches for AI systems.

When you see a bag of carrots at the grocery store, does your mind go to potatoes and parsnips or buffalo wings and celery?
It depends, of course, on whether you’re making a hearty winter stew or getting ready to watch the Super Bowl.
Most scientists agree that categorizing an object — like thinking of a carrot as either a root vegetable or a party snack — is the job of the prefrontal cortex, the brain region responsible for reasoning and other high-level functions that make us smart and social. In that account, the eyes and visual regions of the brain are kind of like a security camera collecting data and processing it in a standardized way before passing it off for analysis.